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Transcript

Engineering Viral Growth: The Science Behind Word-of-Mouth Loops (Maven Lesson Recording)

How do the fastest-growing companies build word-of-mouth engines? A quick dive into tactical strategies for getting started on building WoM growth.

Word-of-mouth is the most powerful, yet least understood, growth channel. In this talk, I break down the science behind viral growth and share practical strategies for starting to design scalable WoM growth loops.

Here is the full recording + slides for those who could not catch live lightning lesson on Maven. There were over 800 registrants for this talk! Watch on 1.25x or 1.5x speed

Note: You are receiving this email because you subscribed to my newsletter in the past. I’ve been hibernating for awhile while going deep with companies on Word of Mouth growth loops. I’m now back with the goal of sharing content 1-2 times a month. Feel free to unsubscribe if you don’t want to receive content on word of mouth virality + growth from me. No hard feelings, I understand if you want to stay addicted to paid ads for growth :)

Feel free to add questions in the comments and I will answer directly (or write future posts about it)

Time stamps

Minute: 2:50 - Ruthless prioritization and checklist for WoM

Minute: 5:45 - Issues with Historical WoM Measurement

Minute: 6:37 - Intro To WoM Tipping Points

Minute: 8:40 - ClassDojo case study

Minute 16:50 - Takeaways

Minute 17:50 - QA

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